DirecTV was launched by Hughes Electronics in 1994. Setting a trend in using high-powered DBS or direct broadcast satellite service in the world. Utilizing a digital system satellite with the capability of receiving 175 channels on a small 18-inch dish, the company made headway since cable tv. Latest technology and excellent service pushed the company to gain extensive reach throughout U.S. and Latin America. Pioneering in satellite television services, they were also the first one to implement video recording systems, high definition programming and electronic program guides.
DirecTV does not limit itself to servicing households but extended its reach to other establishments like restaurants, hospitals, bars and hotels by means of DirecTV business services. Additionally, they also distribute mobile services to cars, RVs and boats for DirecTV mobile and DirectTV Airborne in partnership with Connexion by Boeing.
One DirecTV review showed the innovative services it provides the public. From advanced packages like NFL Sunday ticket, targetting the sports fans, to producing its own entertainment programming. The same DirecTV review revealed the company’s broadcast centers spread out throughout the nation managing their satellites. All 6000 employees inside and outside the U.S. are well-trained in after sales customer services which sets another advantage from the competition.
DirecTV’s subsidiary company, DirecTV Customer Service LLC handles call centers in Boise, Idaho, Huntsville, Alabama, Missoula, Montana, Tulsa, Oklahoma, and Huntington, West Virginia. They offer technical assistance through phone or online depending on customers’ preference. The outstanding team of their customer services further cement their marketing hold in comparison with their rival Dish Network.
DirecTV owns a total of nine fleets and leased satellite for its broadcast line up. To control the viewing habits of minors, a parental control and programming options were added as one of the security features intended for its growing international market.
The company acquired several recognitions for their significant involvement to the industry, one DirecTV review notes. Making headway in revolutionary technologies in people’s viewing habits. They continually implement ways in providing value to their customers and changing the industry practices.
DirecTV is currently the leader in the satellite industry with over 15 million subscribers, ranking 2nd in customer satisfaction among cable and satellite TV providers.
The company will always embrace challenges and will continue to upgrade its features and services to provide best service possible.